April 12, 2011

Pen and ink

Posted in: Uncategorized

Last week Jasmine Star – one of the nations leading wedding photographers – gave a two day online workshop which I attended as much as possible. It wasn’t like the info was something I’ve never heard before, but the timing of all those great ideas and reminders was perfect. Since I finished school six weeks ago I’ve worked so hard on my business, marketing and thinking about branding ideas. Which is exactly what Jasmine talked about. Perfect! I was scribbling notes for two days, took sunday off, and then started writing again yesterday. Lists and lists of ideas. Notes. Who am I? What do I like? And WHY do I like it? What type of bride am I attracting with my website? Is she my ideal client? If I could create a bride what would she be like? What can I do to attract HER? And so on. It’s a lot of foundational thinking and processing which will hopefully help me to take my business to the next level. To reach my ideal client, not just anybody. To know who I am will also help me with my logo design. I’ve never had a logo, just my business name. Now it’s time to tackle that head on.


I’d say I’m about 80% done with establishing my business. But the last 20% is connecting all the dots. Lining them up and plugging them in so the whole business shines!!

It’ll take some time, but I’m definetly on the right trail.

Kandel Photography  | Fargo Wedding Photography

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